Day One Concepts is a restaurant group focused on extreme hospitality. Its portfolio of Oklahoma City restaurants is growing, and making national accolades at that. Day One parents Waffle Champion, Buttermilk, Maples Barbecue and America's Best New Restaurant of 2019, Nonesuch.

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We built an identity system as sharp as the company itself and crafted a mark focusing on the importance of executing everything perfectly on day one.

We identified a main color scheme, and then assigned a separate color scheme for C-Suite collateral.