Maples Barbecue set out to smoke the best cue anywhere in the state. With a serious passion for central  Texas style BBQ the team perfected their craft and quickly outgrew their phenomenal custom trailer and landed in the Plaza District.

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We built a brand identity system for Maples mobile phase including a full color logo and vinyl signage, menus, print materials as well as some merchandise for the crew and customers.

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With the solidification of a storefront, the Day One Concepts team told the brands story through the atmosphere of the restaurant. The design team opted to use the original less decorated logo to balance out its identity system in a non-mobile manner.